Top Take Aways from IBA Rome

1. Diversity is a must have, not a nice to have

There's increasing client demand for evidence of diversity at all levels. The benefits of building a diverse, inclusive firm culture have been proven time and again – not only to help you win business, but to identify barriers and bias that prevent the development of potential talent and make your firm a great place to work, where everyone feels valued.

2. Understand clients' business and build trusted relationships

Getting to know your client isn't just about the facts. Take the time to build genuine partnerships, with a deeper understanding of the challenges clients face and the opportunities that may lie ahead. With the rapid changes in AI and technology changing the pace at which we work and interact with each other, it's more important than ever to find innovative ways of doing this.

3. Clients care about what you stand for

It might be easy to assume that your firm's values are only internal, but they're reflected in everything you do. Quality legal advice is expected, but strong values can underline what makes you different and help you stand out from the crowd.

4. Never underestimate the power of LinkedIn

We're proud believers in the power of communication and, as the world's largest professional network, LinkedIn is one of the core pillars of how we stay in touch with the people who matter to us most. Don't be shy – keep your profile up to date, network with your clients and colleagues and share what you're up to at work or conferences regularly.